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Mobile Site Optimization

Google announced this afternoon that it's going to factor an advertiser's mobile presence (site or landing page) into its ads quality score for mobile campaigns:

"In the coming weeks, we will be introducing the mobile optimization of a website as a new factor of ads quality for AdWords campaigns that are driving mobile search traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords -- they will generally drive more mobile traffic at a lower cost."

Google also reiterated today that mobile-only campaigns drive 11.5 percent more CTRs than campaigns simply imported from PC AdWords. Consider the following:

• Google: 44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile
• Mobile Now 12 Percent Of All Paid Search Impressions

Is your mobile site working? Is it performing as promised? -- Call us. We get things going!